According to PowerReviews research, in 2021, more than 99.9% of shoppers would read online reviews before purchasing any products online.
Ever since then, many affiliates have begun to make enormous profits simply by incorporating this “product review” into their marketing strategy.
In this blog post, I will be showing you how to write a must read product review.
Table of Contents
why are product reviews important?
Imagine walking into a big store filled with all kinds of products, and you’re just trying to get the perfect laptop.
No matter how selective you might be, you will be stuffed with so many choices to choose from.
Eventually, you get confused and then decided to pull out your smartphone to search for product reviews of the product you have in mind on Google.
Vualla! This is how important product reviews are to people in this digital world. Everyone wants to find out more about different products before purchasing.
Importance of Writing product reviews for affiliate marketing
So, why are product reviews so important in affiliate marketing? Well, to be honest, product reviews are so important because they help convince potential customers to purchase products.
Think of them as an advisor people run to whenever they need valuable information about a product or service before purchasing.
Product review explanation
So, you go online and then stumble upon a blog post titled “How to Choose Your Dream Laptop.”
As you glance through the blog post, you’re not only getting valuable information but also getting product recommendations from the post.
These recommendations usually come in the form of product reviews, which can have a major influence on your decision-making.
When reviewing a product as an affiliate marketer, your primary goal is to make sure the customer has a strong connection with the product.
You’re like a friendly stranger who’s trying to fix a date between two parties: 1) the potential customer, and 2) the product.
Here’s the cool part: When you successfully fix a date between both of them and the potential customer finally makes a purchase based on your recommendation, you earn a commission.
Now that’s cool, right?
product review example
Digitaltrends:
Here’s a good example of how a product review by digitaltrends:
In essence, product review writing can help increase your affilate marketing sales just by giving some advice to potential customers.
With product reviews, customers will trust you more, and this, my friend, will make you an authority in your niche.
how good product reviews generate money
Let’s be realistic. You’re not writing product reviews just because you love doing so; you’re mainly doing it to make lots of affiliate sales.
I mean, who on earth finds love in writing product reviews? Well, I’m just joking. Some people do, and it’s cool either way.
To make a huge amount of affiliate sales, you should learn how to write a good product review.
A good product review can also convince a potential buyer to make purchases online without having second thoughts.
As a matter of fact, most affiliate marketers call it “the killer strategy”. Well, I’m actually just joking, but isn’t it worth the name?
A good product review has the power to make potential customers think, “Hey, this product is exactly what I need!”
But wait! There’s more to it:
The Conversion Game:
When a potential customer clicks on your affiliate link, this should only mean one thing to you: “COMMISSIONS!”.
As an affiliate, commissions should be a need rather than a want.
I mean, I dream of commissions every day, and for some good reason, it gives me the boost I need for affiliate marketing success.
So here’s the deal: if your product review is well written, then trust me, you’re going to get an increase in conversations.
Building Credibility:
As an affiliate, we both know building credibility isn’t as easy as it sounds, but with product reviews, you can achieve that in due time.
How can you achieve it you say?
Well, when you craft a well-written product review and provide valuable, well-researched, and genuine reviews to your audience, they are bound to trust you more.
Eventually, this in turn leads to you having a huge fan base or following who are more likely to purchase from you.
Search Engine Love:
Speaking of search engines, when you craft well-written product reviews, there’s a high chance that you’ll perform well in search engine rankings and get lots of traffic.
Think of this: If your friend Googles “Best Laptops in 2023,” you will want your product review to appear on the first page of search results.
Mind you, only well-written and optimized product reviews are displayed on the first page of the search results hierarchy.
How do I choose the right products for reviews?
1. Research and Alignment:
Don’t ever make the mistake of choosing any kind of product to review.
Before choosing, it’s advisable to always conduct proper research on the product and also make sure it aligns with your niche.
Picture this: You own a tech website where you blog about everything tech.
You certainly can’t be going around writing product reviews of fashion products for your tech blog.
2. Relevance:
Another thing to look at is relevance. If the product you are considering isn’t relevant to your audience or isn’t solving any of your audience’s problems, then you shouldn’t think of writing a review of it.
However, you can go ahead and write reviews on products that solve your audience’s problems.
This is a good step to knowing how to write a must read product review.
3. Demand and Interest:
Have you asked yourself this? Is the product in demand? Are people searching for it?
These are kind questions you should be asking yourself before choosing a product to write a review on.
In essence, it is advisable to choose products that people or your audience love if you want customers.
4. Commission Rates:
While you might be busy trying to choose the right products based on relevance, demand, and interest, you should never forget the commission rate.
Like I said earlier, commissions are the main reason why you’re writing product reviews as an affiliate.
Always keep that at the back of your mind if you don’t want to end up writing product reviews and then getting low commissions.
how to write a must read product review
Writing a must read product review is like telling a captivating story. Let’s break it down into simple steps:
1. Introduction:
First things first! You need to hook your readers up with a compelling introduction.
Think of it as the opening scene of a movie.
Remember, the introduction section is your chance to grab readers’ attention.
You don’t want to bore your readers with silly texts, do you? Although you can crack a joke just to set the tone of the review.
2. Product Overview:
Second, you must provide a quick summary describing the product’s usage and value.
Essentially, the second phase asks you to briefly describe the product by simply explaining what it is, what it performs, and the reason why it is worthwhile to purchase.
3. product Features:
In this area, you need to elaborate on the product’s primary features and describe how users can profit from them.
Thus, you’re illustrating the product’s distinct characteristics. However, you don’t end there; you must also explain how these characteristics can improve people’s lives.
4. Pros and cons:
You must offer a balanced opinion of the product’s qualities and problem areas here.
You must also be truthful while doing so. You list what’s good and bad about the product.
This is a good step to knowing how to write a must read product review.
5. User Experience:
It is not a bad idea to share personal experiences or client feedback with your audience.
As a matter of fact, sharing the user experience can have a huge influence on your conversation rate.
Mind you, it’s always preferable to present genuine user experiences.
6. CTA (Call to Action):
The action you want your readers to perform after reading your product reviews is referred to as a call to action.
The call to action (CTA) is often represented by text and buttons.
As a result, a compelling call to action (CTA) may be exactly what you need to persuade readers to buy from you.
Examples of Call to Action texts
Here are a few examples of call to action texts:
- Sign up now
- Buy now
- Subscribe
- Register now
- Order now
- Share now, etc.
Incorporating engaging visuals to product reviews
Nothing beats a visual product review! I mean, it’s just like adding colors to your drawing. And who doesn’t like colours, right?
Therefore, if you truly want to discover how to write product reviews for affiliate cash, you must use colours.
How to incorporate engaging visuals into your product reviews
Here’s how to incorporate engaging visuals into your product reviews:
Using high-quality images and graphics:
First things first: beauty! Not everyone likes reading a blog post filled with a bunch of texts.
You want to make sure you’re using a few images and graphics that will capture your readers attention and also make your product review look beautiful.
Where to get high quality product images online
You can get high quality product images from:
Read more: How to Edit Photos Like a Pro in Canva
Demonstrating the product’s appearance, functionality, and usage:
This is the part where videos come in! Yeah, videos can help you showcase and explain the product much better to your audience.
Ever watched a YouTube video titled “Top 5 Gaming Phones to Get”? Well, that’s the point of videos.
Writing your product review with clarity and authenticity
It’s now time to put on our writing shoes and craft a product review that’s as clear as my grandma’s robe and as genuine as you.
Well, I can’t tell if you’re genuine or not, but your write-up needs to be for sure.
This is an important step to knowing how to write a must read product review.
how to write your product review with clarity and authenticity
1. Using a clear language that is easy for readers to understand:
Imagine explaining things to a friendly neighbor. You wouldn’t go all Shakespearean on them, right? Well, that’s because you feel it won’t be easy for them to clearly understand you.
The same applies to writing a product review. Remember, use words that everyone can understand, and if you’re going to use a big word, then make sure you’re explaining it.
As a matter of fact, this is what makes a good product review.
Tools for helping you write with clarity in writing
Here are some tools that can help you write with clarity:
- Grammarly: (Corrects typos and grammar errors.)
- Hemingway: (Cross-checks your work for readability.)
- Evernote: (It organizes your writing.)
- Google Docs: (It helps you write and save your work.)
- Microsoft Word: (It helps you write and save your work.)
2. Injecting your personal voice and authenticity into the review:
This is where the fun happens. You’re not a robot; you’re human with personalities and emotions. There’s no harm in adding your own personal voice to the product review.
Seeing the way things are with AI (artificial intelligence), you shouldn’t let AI write your product reviews for you.
Even if you’re to, you need to edit the texts and inject some person’s voice into them.
Whether it’s humor, enthusiasm, or a touch of sarcasm, you’re free to use any, as long as it’s genuine.
Highlighting Unique Selling Points (USPs)
Time to shed some light on what makes this product so unique that people would die to use it.
Identifying what sets the product apart from competitors:
Picture this: A dog gives birth to cute puppies with no tail, but there’s this puppy with a tail. That’s our cue! You’re to point out that tail—the thing that makes your product unique in the market.
This is one of the best ways to discovering how to write a product review essay.
Emphasizing USPs that resonate with your audience’s needs and desires:
At the end, it’s all about highlighting the sparks that make your product different from other products out there.
Also, you’re to highlight the sparks that your audience will appreciate, and not just you alone.
FAQs regarding product reviews
Here, you’re trying to be the ultimate problem solver and kind of more of an advisor.
Trust me, It’s one of the best ways if you truly want to discover how to write product reviews for affiliate cash.
How to write a good FAQ section of your product review
Here are two ways to write a good FAQ section of your product review:
1. Addressing common questions and concerns readers might have:
It’s good to know what questions your readers might want to ask after reading your review. You’re like a mind reader, if you ask me.
Examples of questions in the FAQs section of a product review
You can predict questions like:
- Is it simple to use?
- Is it available in different sizes?
- What happens if it doesn’t fit?
- Is there a refund policy? etc.
If you happen to have these types of questions, you can address them in the post’s FAQ section.
How to get products FAQs questions
There are free Google-built-in tools you can use to discover good questions to ask in a product review writing. These tools include:
1. Google Alphabet Soup:
You can use Google’s alphabet soup to discover what questions your readers are asking online.
This tool helps you gather all of the autocomplete responses from your readers.
2. Google people also ask:
Also, you can check for more questions with the Google “People also ask” free tool. If you search for a keyword on Google, it will provide you with questions people often ask.
As you click on more questions, more suggestions will appear.
3. Google-related searches:
And then right at the bottom are “related searches”. This section also shows you several questions people are searching for.
If you follow all these, then you’re just one step to discovering how to write a product review article that converts.
2. providing solutions to prospective concerns:
Being a service provider is also beneficial. If someone is having concerns with the product, we may fly in and provide solutions like a superhero.
If you don’t know, people will start commenting on your blog posts and asking you questions over time. This is one of the reasons why you ought to be well familiar with the product.
Remember, answering people’s questions and providing honest solutions might help you create trust with those who read your work.
Role of honesty in affiliate marketing
Honesty is one important thing when it comes to achieving affilate marketing success.
Picture this: Someone goes online to read one of your product reviews about a blender and then purchases the blender through your affiliate link, which he wasn’t aware of.
Suddenly, the person later finds out that you’re an affiliate of the product that he had recently purchased.
Obviously, this person has the right to think of anything about you.
I mean, he could see you as someone who just reviewed the product just so you could make sales without having the customers at heart.
Now you see why it’s advisable to be honest about your affiliations?
Product reviews and SEO
In the end, it’s not just about crafting a great product review. It’s about how visible and discoverable it is to your audience. And guess how you’re going to do that? Search engine optimization!
How to write sEO friendly product reviews?
Allow me to demonstrate. Here are the fundamentals of SEO and how you may write SEO product reviews that will rank on Google.
1. Conducting Keyword Research:
Have you ever heard of the concept of “keywords” before? Consider these to be the lyrics to a song. They are the heart and spirit of your content.
For example, if a person in Texas intends to place an order for a fridge online, he or she will conduct a search on Google for “The Best Household Fridge in Texas.”
If you have published a blog article containing the exact same words as those keywords, it is almost guaranteed that your post will pop up in their search results.
In summary, this demonstrates the importance of keywords in boosting your product review to the top and generating a constant supply of organic traffic to your site.
As a result, you must learn to discover the appropriate keywords that your target audience is looking for online.
Tools that can assist you in discovering suitable keywords
There are numerous keyword research tools available online that can assist you in identifying top-performing keywords for your product reviews. Some examples are:
These keyword research tools will assist you in knowing how to review a product.
Remember, you can’t just toss keywords willy-nilly into your content. They need to blend naturally, like the lyrics of a song.
How do you add keywords naturally to your content?
This art means sprinkling keywords while crafting content that’s readable before your audience. It’s all about striking the right balance never overdoing it.
It also means adding the right amount of keywords to the content, giving it the right balance.
Nonetheless, it’s wise to bring in an SEO tool or plugin as your co-pilot to ensure your content checks all the SEO boxes.
The best free SEO plugin for WordPress
These plugins will guide you on the optimal keyword density, readability, and other vital SEO essentials.
2. Crafting Irresistible Titles:
Your post title? It’s the glamorous gown your content wears to the SEO party. It has to be eye-catching for readers, but still, wear its SEO shoes.
Essentially, your title should proudly display your main keyword. This way, search engines instantly grasp what your content brings to the table.
3. Crafting Magnetic Meta Descriptions:
Imagine meta descriptions as the tantalizing teaser for your content in the search results spotlight. They offer a sneak peek of the treasure within.
So, make it magnetic, make it irresistible! Grab your audience’s eyes and make them click. And, oh, don’t forget to slip in your main keyword naturally as well.
4. The Hierarchy of Headings:
Now, let’s talk about headings. They’re the building blocks of your content. If they’re disorganized (H1, H2, H3, H4, H5, H6), it’s like building a house that’s eventually going to collapse. This, my friend, spells trouble for your SEO ranking.
Ensure your headings are not just neatly arranged but also carry the keywords naturally as well. It’s not just for SEO but also for ease of reading.
5. Creating Quality Content:
Ah, quality content! Remember, it’s not about writing for search engines alone. No, no. It’s about crafting content that speaks to humans, not just algorithms.
Quality content is king in the world of SEO. As a matter of fact, it’s the golden ticket to becoming an authority in your niche and ascending the SEO ranks.
As a matter of fact, this is what makes a good product review.
Comparing the reviewed product with Similar Products
Product comparison is the ability to compare one product to another, determining which is preferable in terms of certain attributes.
In essence, this strategy can help you increase conversations just by telling your readers why the product you’re reviewing is far better than other options out there.
Although, when it comes to comparing the reviewed product with its competitors, you should consider various factors.
Factors that can influence a customer’s choice for product comparisons
Let’s take a closer look at key factors that can influence a customer’s choice for product comparisons:
1. Price:
First things first. Price! The customer will want to find out how the reviewed product fares in terms of affordability compared to similar options.
Also, he or she would want to find out if it offers better value for their budget.
2. Features and Performance:
Secondly, customers assess the features and performance of the reviewed product.
Getting to know if there are any unique attributes that set it apart from its competitors, how it excels in specific areas, its speed, functionality, and durability.
3. Design and aesthetics:
Next, they try to find out if the reviewed product has a design that resonates with them and how it compares in terms of aesthetics when compared with its competitors.
4. User-Friendliness:
Obviously, everyone likes a user-friendly product. Nobody wants a product that’s difficult to operate.
As such, they tend to find out if the reviewed product is easy to use and set up, if it simplifies the user experience, and how it compares with its competitors.
5. Customer Reviews and Ratings:
It’s always good to consider the reviews and ratings of users.
People tend to find out what customers have to say about the product and how it compares with its competitors.
Therefore, this should be looked into when considering how to start a product review blog.
6. Warranty and Support:
People always consider the warranty and customer support options. They don’t want to feel helpless whenever they need help.
They tend to look for a product with a strong warranty policy and support in comparison to its competitors.
Overall, you’re simply aiming to assist your readers in making the best choice possible that suits their preferences.
Influence your readers buying behaviour in affiliate marketing
There are other things you can do to entice people to buy after seeing your product review writing.
Let’s see, shall we?
How do people buy after seeing product reviews?
1. Given an additional value:
One thing that makes us human is our love for always wanting more.
We understand that when people consider a purchase, they want more than the product itself.
And that, my friend, is where you come in. You need to tell your audience that they get more value when they buy through your affiliate link.
I mean, you can act as a customer representative for them, just to make them feel relaxed.
2. Provide additional resources:
Another thing you can do to influence your audience’s decisions is to provide additional valuable resources.
I mean, it could be anything from how-to guides to insightful tutorials that expand your audience’s understanding of the product.
So take notes because this is one method on how to write product reviews for affiliate cash.
3. Exclusive Bonuses:
Exclusive bonus offers are another thing on the list.
You can reveal to your audience that every time they make a purchase through you, they will have access to special rewards.
They may include extended offers or additional features, making their decision more rewarding.
All these are things you must take note of when writing product reviews for affiliate marketing.
Conclusion
Product reviews are so important because they help convince potential customers to purchase products. With a good product review, you can help generate enormous profits as an affiliate.
To write a good product review, you must first conduct research on the product and become familiar with it. After that, you begin with the introduction, product’s overview, product’s features, pros and cons, user experience, and then the CTA.
Other factors like engaging visuals, language clarity, unique selling points, FAQs, honesty, SEO, product comparisons, and reader buying behavior can also help you when writing a good product review.
If you follow this guide carefully, you’ll understand how to write a must read product review.
You can visit our blog to discover more contents like this.
Also “Like” this post If you found this guide helpful, and don’t forget to share your thoughts with us in the comment section below.
Affiliate marketing expert. Loves writing, researching, and helping people reach their dreams.