Although the majority of affiliates have discovered how landing pages can increase their customer base, it is now crucial for each associate to understand how to create SEO-friendly affiliate landing pages.
We’ll discuss how to create affiliate landing pages that are search engine friendly in this blog article.
Table of Contents
What are affiliate landing pages?
Affiliate landing pages are web pages on your site designed with promotion in mind. They are web pages that you direct visitors to in order to encourage conversions on affiliate offers.
You can direct traffic from organic search, paid search, social media, email newsletters, etc. to these sites.
Generally speaking, these sites assist you in promoting your affiliate offers by educating visitors who visit your site about the product, how it has helped others with similar issues, and how it can help them solve their problems.
By educating these visitors, you are attempting to convince them to purchase your affiliate products.
Why are SEO-friendly affiliate landing pages important?
Ever questioned why some landing pages appear higher than others in search engine results pages (SERPs)? Their landing pages are SEO-friendly, so that explains why.
Your landing pages won’t rank higher or acquire any online visibility because poorly optimized landing pages discourage search engines.
If your landing page is SEO-friendly, this can help you rank higher.
When your website appears on the first page of search engine results, lots of people will visit it, which increases the chance that they will click on your affiliate link and make a purchase.
How to create SEO-friendly affiliate landing pages?
To know how to create a landing page for affiliate marketing that is SEO-friendly, you must first adhere to some of the top SEO guidelines during these procedures.
You can create a successful and SEO-friendly affiliate landing page by using the following advice:
1. Choose the right keywords
About 90% of pages on the first page of search engine results use keywords.
How do keywords work? Thousands of people who are looking for a specific term can be found by using keywords.
You can use the questions that people are asking online and turn them into keywords because people ask all types of questions online in an effort to find answers.
Consider a person looking for “the best weight loss product in America,” for instance.
You can direct visitors from the search results who used this specific phrase if you use it as the landing page’s keyword.
High search volume keywords and low search volume keywords are the two types of keywords; however, selecting keywords involves more than just picking words at random.
High search volume keywords are used in the majority of online searches, whereas low search volume keywords are used in the minority of searches.
When selecting keywords, the level of competition in different niches is important to consider, so it is advisable to determine whether the niche or keyword you have selected is too competitive or not.
Examples of keyword research tools
There are lots of keyword research tools you can use to discover if your niche, or keywords are competitive of not. They include:
To discover how to optimize landing page for SEO with keywords, read this: How to Do Keyword Research For SEO.
To discover best ways to find goog keywords for affiliate marketing, read this: 7 Best Ways to Find Good Keywords For Affiliate Marketing
2. Optimize your title tag and meta description
Title tags and meta descriptions are just as important as keywords when it comes to creating an SEO-friendly affiliate landing page.
When someone searches for your landing page in search engines like Google, the site title and meta description are what they first see in the search results.
Your keywords should be included in both the title tag and the meta description.
This way, search engines like Google can know the main point of your page and display it in the search results.
Remember, it’s advised to make your title and description eye-catching for readers, so they have no choice but to click on them.
Examples of SEO plugins
If you are a WordPress user, there are various SEO plugins you can use to improve your affiliate landing page’s SEO on search engines. They include:
To know more about title tags and meta description with RankMaths, read this: How to Enter SEO Meta Title, Description, and Focus Keyword.
3. Write high-quality content
Writing high-quality content is another method to optimize your landing page for search engines.
A high-quality piece of content is totally different from an article longer than 2000 words.
If the words you are writing are not readable to your audience, then you have successfully wasted your time and effort in writing a 2000-word article because it won’t rank on search engines.
We call this kind of content “poorly written content,” even though it has lots of words and information.
How do you write high-quality content?
If you want your content to appear readable to your visitors, you can start by using the proper heading tags (H1, H2, H3, H4, H5, and H6), including a table of contents, condensing lengthy passages of text, and including images or videos.
Second, your keywords must appear in your writing. In other words, the keyword must be used in your content in a logical and readable manner.
Additionally, you don’t want to flood your writing with keywords because that lowers your SEO ranking.
Utilizing all of these will improve your SEO score and assist in structuring your content in a manner that search engines can understand.
To to know how to use heading tags in your content, read this: How to Use H1, H2, and H3 Header Tags for SEO Effectively.
4. Include a call-to-action
You obviously can’t create a landing page without a call-to-action (CTA). What is a CTA?
This is a text or phrase that motivates users to take a desired action based on its message.
The call to action (CTA) has a button that is linked to either a particular page or a pop-up.
The aim of the call to action (CTA) is to help marketers push their target audience to where they want them to be and take the actions they want them to take on a webpage.
Examples of CTA
Some examples of these actions include:
- Subscribe.
- Download.
- Read more.
- Sign up, etc.
Your CTA should read “Subscribe” if you want visitors to subscribe to your newsletter.
Secondly, the call-to-action (CTA) on your landing page should be attractive enough to entice visitors into clicking the button.
You can use attractive images in the background or use eye-catching colors.
To discover some awesome call to action examples, read this: 48 Call-to-Action Examples You Can’t Help But Click.
5. Optimize your images
Image optimization is one thing you shouldn’t exclude from the landing page SEO checklist.
Every landing page needs images to make it SEO-friendly, but there’s more to posting images on your webpage as an affiliate marketer.
Images that are not optimized correctly can reduce the load time of your website and also reduce your SEO score.
As a result, it is always advised to compress all your images and also include keywords in the “alt text” of your images.
This is one of the best SEO practices if you want to make your affiliate landing page SEO-friendly.
Examples of WordPress tools
The following WordPress tools and apps can help you optimize your images:
- Imagify.
- TinyPNG.
- iLoveIMG.
- ShortPixel.
- Smush, etc.
6. Make your landing page mobile-friendly
Most affiliate marketers don’t take into account how their websites will appear for mobile users when designing them; they only focus on creating websites for desktop users.
Actually, the majority of visitors to a website come from mobile devices, which frequently exceed desktop devices.
Google generally does not index pages or websites that are not mobile-friendly.
As a result, if your contents aren’t indexed, you might consider investigating whether there is an issue with mobile usability.
Changing the site layout and customizing your site are two effective ways to make sure that your contents show properly on mobile devices.
Lastly, make sure you are using a responsive website theme. A responsive website theme will save you more stress when designing your website.
Examples of responsive website themes
There are lots of Responsive website themes on WordPress. Some of which include:
- Astra.
- Divi.
- OceanWP.
- Prime News.
- Hestia, etc.
To discover more WordPress responsive themes, read this: 44 Best Responsive WordPress Themes.
7. Speed Optimization
Speed optimization is one of SEO landing page best practices. It is damaging to SEO if your website takes a long time to open.
Google has made it clear that sites with better speeds will appear higher in search results than those with lower speeds.
While image optimization can speed up your website to some degree, if you really want it to load faster, you should think about using WordPress speed optimization plugins like:
To check your website speed, visit: https://pagespeed.web.dev/
8. Monitor your analytics
Finally, you need to keep an eye on the progress of your landing pages.
Using an analytic tool will help you track how many people are visiting your landing page and how many are clicking on the call-to-action button.
With analytics, you can see what works for you and change your strategy if something isn’t working out.
There are several analytic tools you can use on your website to track this type of user metric. They include:
Conclusion
As an affiliate marketer, a well-optimized landing page can bring you more traffic and potential customers. For this reason, it is crucial for you as an associate to understand how to create SEO-friendly affiliate landing pages.
To build one, you must learn to choose the right keywords, optimize your title tag and meta description, write high-quality content, include a call-to-action, optimize your images, make your landing page mobile-friendly, do speed optimization, and monitor your analytics.
If you really want to know how to create a landing page for affiliate marketing, then these are the right steps to follow. You will be able to rank higher in search results and drive traffic to your website if you follow them.
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Affiliate marketing expert. Loves writing, researching, and helping people reach their dreams.
