Basically, your goal as an affiliate is to try to drive as much traffic as possible to your website and make customers purchase your affiliated products.
To drive such an amount of traffic, you will need to find good keywords. In this blog post, we will show you the 7 best ways to find good keywords for affiliate marketing.
Table of Contents
What are keywords?
Keywords (search queries) are individual words or phrases that people type into the search bar in order to find information online.
From making it easy for search engines to understand the key idea behind our content to recommending this content to users, good keywords have a big role to play in SEO best practices.
Why are keywords important for affiliate marketing?
Keywords are important in affiliate marketing because they bring your target audience straight to your door step.
With good keywords, you can make all your content well optimized for search engines and also Increase traffic to your website.
Also, the traffic generated from search engine optimization (SEO) can be used to send visitors to your affiliate links, which may result in more sales and commissions.
Furthermore, keywords can help you discover the interests, requirements, and pain points of your target audience and help you create content around these areas.
For example, you discovered that people who are looking to lose weight always search for the keyword “how to lose weight fast,” and then you decide to write a content titled “How to lose weight fast: 15 expert-backed tips.”
With this, you are trying to get the attention of these people searching for this exact keyword, “how to lose weight fast,” and help them find a solution to this problem by recommending an affiliated product to them.
7 best ways to find good keywords for affiliate marketing
To discover how to find good keywords for affiliate marketing, follow the steps below:
1. Brainstorm potential topics
To start with, you will need to come up with a list of potential topics. The list must include only topics that are associated with your niche, or better still, the goods and services that you are promoting.
For instance, if you are promoting a fashion program, keywords like “luxury handbags”, “women’s fashion”, “affordable fashion”, are all associated with such program.
However, you can also go online to look for such topics Instead.
For instance, if you are in a finance niche, you can go online and then search for “finance niche related topics”.
2. Use keyword research tools
Secondly, you will need add keyword research tools to your strategy. Keyword research tools helps you find hot topics that people are searching for.
If you are not the lazy type, you can go online and input all the topics you have found in the step one into the keyword tool, and then find the ones people are searching for the most on various search engines like Google, Bing, Yandex, etc
Examples of keyword research tools
A few example of the best keyword research tool for affiliate marketing are:
Note, these are free keyword research tools for affiliate marketing that can be used to do keyword research for amazon affiliate program, Fiverr affiliate program, and the rest.
3. Analyze your competitors
Next, you will need to analyze your competitors. Who are your competitors?
Well, these are people in the same niche as you, they create similar content around same topics in your niche.
As such, it’s important for you to re-strategize and analyze their keywords.
You can use keyword tools to see which of your rival pages get the most traffic. After discovering these keywords, you can target them since they are relevant to your niche.
Remember, it’s preferable to go for keywords with high search volume and low competition.
4. Use long-tail keywords
You should concentrate more on long-tail keywords if you want to outrank your rivals in terms of SEO. Long-tail keywords: what are they?
These keywords have longer sentences. Compared to keywords with shorter phrases, these keywords are more effective.
Thus, It is advisable to focus on long-tail keywords since these can help you target a more specialized audience, rank on search engines, and also deliver a lot of traffic to your website, while many of the short-tail keywords become challenging to rank for due to heavy competition.
Examples of long and shot-tail keywords
Some examples of long and shot-tail keywords include:
- Short-tail: “Running shoes.” Long-tail: “Best running shoes for winter.”
- Short-tail: “Beautiful dress.” Long-tail: “Beautiful dress for pregnant women.”
- Short-tail: “Pet clothing.” Long-tail: “Pet clothing for Chihuahuas.”
5. Focus on user intent
In your quest for searching how to find keywords for affiliate marketing, you should learn to focus on user intent. What is “user intent”?
User intent, or search intent, is the categorization of the information an online user intends or wants to find online.
The user intent is complex in the sense that it can be divided into three categories: 1) navigational; 2) informational 3) transactional.
A person with a navigational intent is searching for a specific website; a person with an informational intent is searching for information; and someone who has a transactional intent is searching to make a purchase.
As an affiliate marketer, it’s advisable to know the intent of your audience, look for keywords that is more relevant them, and then create content around these keywords.
6. Create valuable content
After much research and finally choosing your target keywords, the next step to consider is creating valuable content that is informative and engaging for your target audience.
You can include your keywords in your content title, description, and body text. Remember, key word stuffing is a punishable offense, and you could get penalized for doing that.
As a result, it’s advisable to naturally add your keywords into your content and make sure it’s readable to your audience.
7. Test and analyze your content
Finally, after writing valuable content around the targeted keywords, the next thing to do is test and analyze your content’s performance.
To do this, you will need to use analytics tools to track the traffic and conversions produced by each keyword in it.
If at all you discover that the keywords you are using are not converting as much as you want them to, you can decide to add some relevant keywords to your content.
Examples of website anaytics tools
Some examples of website analytics tools include:
- Google analytics.
- Clicky.
- Matomo, etc.
Additional tips to help you find good keywords for affiliate marketing
You can make use of the following extra advice on how find good keywords for affiliate marketing:
Use Google Autocomplete:
Google Autocomplete is free for everyone to use. Basically, it offers you free search suggestions anytime you enter a keyword Into the search box.
Although, some of the suggestions it offers you are likely difficult to target, but there are still some great keywords to target from the suggestions.
Look for keyword gaps:
To uncover keywords that your rivals are not focusing on, you can use competitor analysis tools.
Search for keyword possibilities and gaps so you can build content around them.
Use keyword modifiers:
To target particular search queries and improve conversion rates, you can use keyword modifiers like “best,” “top,” “quality,” and “plus-size,” among others.
Examples of keyword modifiers
Some examples of keyword modifiers include:
- “best affiliate marketing ideas to drive more sales.”
- “top 10 video editing software for windows 7.”
- “quality shoe stores near me”.
- “plus-size trousers for men.”
FAQ
How do I choose keywords for affiliate marketing?
Choosing keywords for affiliate marketing is easy. You can either brain storm multiple keywords or make use of google auto complete for new keyword ideas.
How do I find my best keywords?
To find the best keywords, you need to know what your target audience are searching for online. To do this, you will need the help of several keyword tools like SEMrush, ahrefs, etc
How do I find winning keywords?
In order to find winning keywords, you will need to target long-tail keywords and also analyze your competitors keywords for the one with high search volume and low competition.
How do I explore the perfect topic for affiliate marketing?
To explore the perfect topic for affiliate marketing, you will need to do your research by making use of Google trends, Answer The Plublic, and some other keyword research tools.
The key idea behind using these tools is to discover hot topics that are relevant to your niche.
Conclusion
Finding good keywords is important for the success of your affiliate marketing campaigns.
By following this “7 Best Ways to Find Good Keywords For Affiliate Marketing” guide, you can optimize your content for search engines, reach your target audience, drive traffic to your website, and generate more sales.
To find the good keywords, you must brainstorm potential topics, use keyword research tools, analyze your competitors use long-tail keywords, focus on user intent, create valuable content, test and analyze your content.
Additionally, you can also use Google Auto complete, keyword modifiers, and also look for keyword gaps on your quest to find good keywords. Remember, finding the right keywords takes time, but at end it’s worth every sweat.
Affiliate marketing expert. Loves writing, researching, and helping people reach their dreams.